Midjourney

Midjourney is the AI image generator known for its artistic, atmospheric, and visually stunning output. Where DALL-E leans more toward photorealism, Midjourney produces images that look as if they were created by a professional illustrator or artist. It's the go-to tool for creative professionals who want visually distinctive content.

Midjourney's quality is impressive. The model understands composition, lighting, and style at a level that other generators haven't yet matched. An atmospheric header for your website, concept art for a campaign, inspiration for a brand identity: Midjourney delivers results that are immediately usable.

Midjourney works via Discord, which can take some getting used to. You type commands in a chat channel and the image appears there. For those unfamiliar with Discord, this can be a barrier. A web interface is now also available for subscribers, improving accessibility.

Subscriptions start at $10/month for limited use and $30/month for standard use with more generations and faster processing. There is no longer a free tier available, which is a disadvantage compared to DALL-E which is included in ChatGPT Plus.

An important consideration is copyright. The legal status of AI-generated images is still evolving, especially in the EU. Use Midjourney images judiciously in commercial applications and avoid generating images that resemble the work of specific artists.

Midjourney is the best choice when visual quality and artistic style are a priority. For quick, functional images for daily tasks, DALL-E via ChatGPT is more convenient. For video, look at Runway.