Make

Make (formerly Integromat) is a visual automation platform that connects apps and services without programming. You build automations by dragging blocks onto a canvas and connecting them, similar to a flowchart. Each step performs an action: fetching data, processing, forwarding, or storing it.

For Dutch professionals and SMEs, Make is particularly valuable. You can automate repetitive tasks that normally require manual work. Think: automatically adding new leads from a form into your CRM, retrieving invoices from email and forwarding them to your accounting software, scheduling social media posts from a spreadsheet, or synchronizing customer data between different systems.

What sets Make apart from alternatives is the visual interface and flexibility. You literally see how data flows through your automation, making debugging and optimization easier. Make supports hundreds of apps, from Google Workspace and Slack to Shopify and Exact Online, and offers HTTP modules that let you connect to virtually any API.

With the rise of AI, Make increasingly combines with tools like ChatGPT and Claude. This way, you can build automations that automatically categorize incoming customer queries with AI, or forward generated content to your CMS. The combination of automation and AI is particularly powerful.

Compared to n8n, Make is more user-friendly but less flexible for technical users. n8n is open-source and self-hosted, offering more control but also requiring more technical knowledge. Zapier is the best-known alternative but significantly more expensive.

Make offers a free tier with 1,000 operations per month. Paid plans start from $9/month. An excellent choice for entrepreneurs and teams who want to streamline their workflows without needing a developer.