DALL-E

DALL-E is OpenAI's AI image generator that transforms text into images. You describe in words what you want to see and DALL-E creates it: photorealistic images, illustrations, abstract art. It's directly available within ChatGPT Plus, so you can generate images without a separate subscription.

For Dutch professionals, DALL-E is particularly useful for quickly creating visual content. Think social media visuals, concept images for presentations, mockups for product ideas, or illustrations for blog posts. No design experience needed. A good description (prompt) is sufficient.

DALL-E 3, the latest version, understands prompts significantly better than its predecessors. It follows instructions more precisely and can even incorporate text into images. However, there are limitations: DALL-E refuses to generate certain content (faces of real people, violence, etc.) and the output isn't always pixel-perfect. For professional print work or brand-specific designs, you still need a graphic designer.

Compared to Midjourney, DALL-E produces more realistic and neutral images, while Midjourney is known for its artistic, atmospheric style. Midjourney does require a separate subscription and works via Discord, which is less accessible. Runway focuses on video rather than static images.

DALL-E is a good choice for entrepreneurs and marketers who need visual content quickly without hiring a designer. With the ChatGPT Plus subscription (€20/month), you have immediate access. It saves time and money, provided you know the limitations and always critically evaluate the output.